With over 20 million registered customers, Ongame is the world’s leading B2B poker provider. Large liquidity enables our partners to enter new markets, offer more action at the tables and profit from poker.
The move to Ongame had a lot to do with liquidity, but on the long term we looked closely at what was offered and believe we found the right product with Ongame and the flexibility they offer for future markets.
- Daniel Svärd. Head of Poker, Betfair
First in Italy
In 2008, Ongame launched an online poker network catering exclusively for residents in Italy, responding to the change in the legal environment around gaming in Italy.
Ongame Italy currently has over 5 million players provided by over 20 Italian network partners. This joint liquidity was enabled by the successful migration of all Italian partners to Ongame’s software platform, the P5 Poker Engine, which quickly showcased its ability to power both regional and global networks.
Re-launching our operations, using our own technology and joining Ongame network is the first step of our market re-entry in Italy. With the imminent introduction of cash games, we see great value in the Italian market.
- Henrik Tjärnström, CEO, Unibet
First in France
In July 2010, Ongame launched a regional online poker network in France. Ongame France is an online poker service provider for French licensed operators abiding by the new French regulatory framework.
This joint liquidity further demonstrated Ongame’s ability to respond to changing legal frameworks as well as the business benefits of being a responsible supplier who works within legal jurisdictions.
“We have a longstanding relationship with Ongame Network since launching our UK poker service, and are very happy to sign a new deal with them, this time in France. We have the ambition to become one of the leading players in the French regulated Poker market.”
- Olivier Ou Ramdane, CEO, EurosportBET
Regulation in Europe
Within the next few years, several European markets will be regulated. Spain, Greece, Denmark and Belgium are all looking into regulating gambling, and the list goes on.
We are experts on regulated markets. In every new market opened so far, we were there first. Going into the future, the challenge is, being able to present regionally adapted offerings, in a cost and time efficient way. Ongame is surveiling the regulatory processes in all European markets to be ready to enter any new regulated entity on day one.
A 1,2 bn dollar market
The US online poker market is valued at 1,2 bn dollars. But right now that market is shut down. Ongame as a white company, is unaffected by any of the recent developments in the US, known as Black Friday, as we withdrew from the US market with the passing of UIGEA back in 2006. We have always respected the laws of the US government, but have always looked forward to re-launching our US operations.
Therefore we are happy to see that the regulatory wheels are now spinning faster than ever, and as on any market, we are ready to jump at the first opportunity. The adaptability of our poker platform allows us to enter new market fast and easy. So be it one state or 50, we can be there from day one without increasing costs.